Any kind of media is fine,” says Robin Whitten, editor and founder of AudioFile Magazine, which reviews and writes about audiobooks. “I think a lot of that has to do with younger people having less media phobia. According to the Audio Publishers Association, 56 per cent of U.S. And listeners are young, paving the way for more growth.
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In the U.S., the world’s largest audiobook market, a 2019 Deloitte study noted that audiobook download revenues grew by double-digits in almost every year since 2013, with nearly 40-per-cent growth in 2018, and had a higher percentage growth in revenues than printed books or e-books in the first half of 2019.Īt those rates, audiobook revenues are on a trajectory to pass e-book sales by about 2025, says study co-author Duncan Stewart, director of technology, media & telecommunications research for Deloitte Canada. A 2020 BookNet Canada study found that 37 per cent of Canadians are listeners audiobook purchases had increased 34 per cent since 2018 and that nearly a quarter of users listen daily. More Canadians are seeking them out, making audiobooks one of the fastest growing segments of not just the publishing industry, but the overall media and entertainment market. Writing this story, I heard more than one user describe themselves as “obsessed.”īeyond passion, audiobooks are big business.
People, I have found, can indeed be very passionate about audiobooks.
The scale of my production was much smaller compared to Burning Questions, but still I saw firsthand the process – which deepened my appreciation of the art form. Recently, I recorded the audiobook for my memoir, Kiss the Red Stairs: The Holocaust, Once Removed. The rookie author in the above scenario is me. “We’ve done multi-voice projects before but never quite on this scale,” says Sonia Vaillant, who produced the audiobook for Penguin Random House Canada. Voices include award-winning actors and writers, including Ann Dowd, Esi Edugyan and Omar El Akkad. The audiobook is also an enormous endeavour: More than 60 pieces were narrated by 37 people in five countries over six time zones around the world – all during a pandemic. How about the director telling you, “Oh, I just finished recording Margaret Atwood’s audiobook yesterday.”Ītwood’s Burning Questions: Essays & Occasional Pieces 2004-2021 is one of the biggest publications this year – in terms of anticipation, attention, sales and sheer heft. You’re settling into the unfamiliar studio, fussing with your water, cough drops and script. Try to conjure the most intimidating sentence you might hear as a rookie author about to record your first audiobook.
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